Benefits Of Using Instagram Stories For Small Businesses

Today we are here to share with you about the benefits of using Instagram Stories for small businesses. If you don’t know how Instagram stories work, there is a link bellow in the description to a video that teaches you how to use it.

Many businesses already use Instagram stories to connect with their consumers and engage with them on the highly popular social media platform. With these four easy tips, we will show you how to make the most of your Instagram story for your business.

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Tip No.1: Tease content for upcoming products and events. You can do this by showing behind the scenes clips, getting to know the staff, capturing ‘The process of production’ or staff meetings through photos and videos. This builds anticipation for your audience and gets them to want to buy your product. Take a look at how Mercedes-Benz uses their Instagram story to show behind the scenes footage.

Tip No.2: Provide awareness for your business campaigns such as exclusive deals and ‘last chance to sign up’ promotions.These are constant reminders to your audience to take action now and to purchase your product while it’s still available. You can do this by taking photos of your products in a creative way. Here is J-Crew using their story to campaign their newest products.

Tip No.3: Engage with your audience. Instagram stories allow you to receive feedback from your followers. You can ask them what content they would like to see next or even ask them to tag you in their photos or comment underneath yours. Engaging with your audience is an effective way to build a relationship with your customers. Take a look at one of Instagram top accounts is asking their followers what they want to see on their story.

Tip No.4: Know what type of content to put up. The photos and videos that you put up on your Instagram story only last 24 hours.

This means that you can figure out what works best for your company, but also your audience. It may take a couple tries but if you keep experimenting with it, you can achieve great results. With Instagram Stories the possibilities are endless, you can hold competitions or create art with your photos and videos, anything that helps your followers get to know your business on a personal level. The key is to understand what it is that your followers want to see.